
Attendees of the 2009 State of the Industry Event enjoyed a day of knowledgeable speakers (and great food) at the Westin Edina Galleria on Feb. 3, 2009.
The day kicked off with an interactive presentation (with IML technology) of the State of the Industry results from Editor Joel Schettler and concluded with keynote speaker Joe Pine, author of Authenticity: What Consumers Really Want. Attendees also heard from Cynthia Lesher about her RNC experience and choose between a session on creative sponsorships with Shawna Suckow and a three-person green meetings panel (with Sheri Brezinka, Autumn Salamack and Zack Hansen).
State of the Industry Event presentation, by Joel Schettler
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There's No Such Thing As Free Lunch. Or Is There?, by Shawna Suckow
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GreenGatherings presentation, by Zack Hansen
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Green Meetings presentation (LEED certification) by Sheri Brezinka
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Want to learn more about the event? Read our live blog.
Hear the event’s Green Meetings Panel in our latest podcast.
Slideshow
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MEET leaders from MPI, IAAP, ISES, MSAE, NACE, PCMA and SGMP.
PARTICIPATE in networking with other hospitality professionals.
LEARN from speakers with years of experience working in the hospitality industry.
CELEBRATE your peers’ achievements as we recognize one Industry Innovator from the regional hospitality industry, nominated by participating associations.
SPEAKERS
Keynote: Joe Pine
Speaker Bio
Featured Speaker: Cynthia Lesher
Speaker Bio
Speaker: Editor Joel Schettler
State of the Industry report

Speaker: Shawna Suckow
Speaker Bio
There's No Such Thing As Free Lunch. Or Is There?
How to Offset Your Meeting Budget by 50-100% (or more!) Through Creative
Sponsorship Solutions
Whether you're a planner or a supplier, everyone these days needs to know a
little something about saving money. This session will provide you with
insider tips and tricks to beef up your existing sponsorship campaigns, or
create new ones from scratch. Learn how to design sponsorship opportunities
that practically sell themselves. Discover sponsor "hot buttons", navigate
sticky sponsorship situations, and learn how to generate new revenue streams
for your meeting, your clients or your venue.
Panel on Green Meetings
- Sheri Brezinka, director of marketing at Weis Builders and board president for the U.S. Green Building Council—Mississippi Headwaters Chapter - Speaker Bio
- Autumn Salamack, manager of outreach and education at Aveda - Speaker Bio
- Zack Hansen, project manager for GreenGatherings - Speaker Bio
 
Attendees may earn credits toward CSEP certification from the International Special Events Society and CMP certification from the Convention Industry Council.
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